Why Your Tour Company Isn’t Showing Up on Google and How to Fix It
In today’s marketing landscape, if your tour company isn’t listed on Google, it can lose a ton of potential clients. No matter how interesting your deals are, you’re missing out on things like wider reach, brand recognition, etc. if you’re not searchable. In this article, we will walk you through the reasons behind these issues and how to you can fix them.
1) Your Google listing is not verified
An unverified Google My Business (GMB) listing means that your tour company won’t appear on search results or on Google Maps.
Solution: Verify your Google My Business (GMB) account by requesting a postcard, without editing anything. Add photos, updated information, and also ask for client feedback to get noticed online.
2) Your website’s domain name is not SEO optimized
Your website makes it easy to find your tour company on Google. If your domain is not clear, you may face challenges with search result rankings or showing up accurately on Google Maps.
Solution: Link your website to Google Search Console, which is an important aspect in SEO for travel websites. Make use of the URL inspection tool, ensure your homepage has a detailed list of all your important tours and services, and add post content consistently to stay visible on Google.
3) Your company information is incorrect or inconsistent
This falls under NAP issues. This acronym stands for Number, Address, and phone number, and incorrect or inconsistent details may confuse Google and lower your ranking.
Solution: Double-check if the information is accurate across all the local directories, apps, and listings. Additionally, you can also confirm listings on other social media platforms and search engines.
4) Your company is a startup with a limited online presence
Boosting SEO takes some time for startups when compared to established companies, which are often backed by positive reviews and citations from multiple listings and apps.
Solution: Use relevant keywords to improve SEO for travel websites. You can also ask for feedback from happy clients. Collaborate with local businesses to increase visibility.
5) Lack of appropriate keywords
Mentioning keywords that are either irrelevant or overused, or missing them, affects search engine results.
Solution: Use the right tools to add the right keywords to your website and content. Make sure keywords are visible in the title, headings, and meta descriptions, and update them over time on your website.
6) Penalty issues from Google
Even though Google doesn’t specify the reasons for suspending a listing, it’s often because of violating the search engine’s criteria for authenticity.
Solution: Always use the original website URL, not a landing page. Avoid using keywords, hours, or locations in the brand name field. Do not mention P.O. Boxes or virtual offices as addresses. Avoid multiple listings for the same business.
7) Inactive websites
Google considers inactive or inconsistent websites as outdated and may lower their rank.
Solution: Add recently published content related to tours and services in the form of educational content like blogs or vlogs. Stay consistent in updating new information, deals, or packages for your target audience. Also, ensure the website works even on mobiles and tablets.
Conclusion
Boosting visibility on Google search is not about luck, but about strategy. Every small change, or huge one, counts. Do not think about the best brands in the industry; just stay consistent, stay visible, and your tour business will gradually grow.
Visit the rest of the site for more interesting and useful articles.
