How To Give Your Deliveries The Personal Touch
If your business is in the business of selling products online and delivering them, it’s important to keep in mind that the delivery experience is just as important as the product itself. Aside from ensuring that your product arrives when expected and in good condition, you can go a step further and make sure that it becomes an emotionally valuable experience for the customer, as well. Adding the personal touch to your deliveries creates positive emotional associations for the customer, making them much more likely to return in the future, so how do you do it?
Include A Thank You Note
It doesn’t have to be anything particularly extensive, but a little handwritten note is one of the most impactful yet simple ways to add a touch of warmth and human connection to your delivery. They show your customers that they’re really appreciated, which also helps to humanize your brand. This can create a more emotional connection that can impact how your customers support you in the future.
Make A Great First Impression
If your deliveries come with a distinct visual indicator of who they came from, it can build excitement and anticipation around opening them. Whether it’s branded packaging materials or you use custom stickers, it can make your boxes immediately recognisable. Not only does this enhance the excitement factor, but it also shows a level of attention to detail and professionalism that makes the experience of receiving your packages more noteworthy than others.
Add A Surprise
If you want to warm the heart of your customers and create those important positive emotional associations with your brand, then exceeding their expectations is the best way to do it. Even small freebies, like a product sample, some candy, or even a discount code for their next purchase, can add surprise and value to the experience. It also subtly encourages repeat purchases, building that all-important sense of loyalty.
Hit All The Senses
Although it’s often overlooked, sensory branding can make a big difference, as well. Subtle scents for your packaging, like small scented sachets of lavender or citrus, in with the box can add a real sense of luxury to your products, which is especially effective in beauty, lifestyle, and handmade product industries. Even differences in tactile feel, like textured paper and embossed logos, can make the experience of receiving a package feel a little more unique.
Create An Unboxing Experience
By investing in all of the above, you can create something that’s more than just receiving a package. Unboxing has become much more important, especially in the lifestyle and pop culture industry, so doing what you can to create a good unboxing experience can have a lot of benefits for your brand. Not only does it make the experience more impactful for your audience, but some of them may be inclined to create content of the unboxing, which can add extremely valuable word-of-mouth.
The personal touch can turn customers into real fans, often at little expense. Keep that in mind and consider implementing some of the tips above.
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