When it comes to ensuring that your website ranks well on Google and you accumulate more organic traffic, SEO is essential to success. Talk with a Denver seo consultant to gain insights on everything related around SEO. While there are many different ranking factors that go into a successful SEO plan, such as backlinks, web security, and site design, one rule of thumb has stayed true for SEO content: content is king.
Here, we’re taking a closer look at SEO content, such as blogs, and why they play such a critical role in the success of your site. While Google constantly updates its algorithms to improve the world wide web, it is all looking for high quality and reliable content on your site. To help you get started, we’re offering some tips on how to craft SEO content Google will love.
What Do We Mean By SEO Content?
What is SEO all about? SEO, or search engine optimization, is a set of guidelines and tools designed to help your site rank better on Google and other search engines. As mentioned, the content on your site plays a critical role in your overall SEO ranking. And when Google loves the content on your site and other details, you’ll be much more visible in the vast world of the internet.
SEO content includes web content such as articles, blogs, and all the text on your website. No matter the size or type of writing on your pages, they make a difference. Google and other search engines crawl your site, noting new and updated content, to understand what your site is all about. This enables search engines to better match you with relevant web users. Additionally, multimedia content is becoming important and also plays a big role in your overall SEO score. This means you’ll need to also effectively optimize any photos or videos you have embedded on your pages.
Tips for Writing SEO Content and Blogs That Google Will Love
While every site or e-commerce company may not have an experienced SEO writer on their staff, this doesn’t mean you can’t benefit from solid SEO content. In fact, there are quite a few simple steps you can make to improve your existing content and continue to develop high-quality SEO content your users will love. Even if you aren’t the most tech-savvy individual, these tips to write good SEO content will be beneficial and applicable.
When writing for your site, here are some things to keep in mind:
- Use the right keywords: knowing which keywords to include in your web copy is essential for success. This ensures that the “right” users will have a chance of landing on your site. When a user is performing a search online, they use specific keywords to find a product, service, or piece of information. By performing keyword research, with tools like SEMrush, you can have an idea of what your users are typing in so that you can mirror the verbiage in your own copy.
- Organization: have you ever pulled up a site or a blog post and just been overwhelmed with the brick of content? Well, Google isn’t a huge fan of that either, which is why effective content organization is so important. Break up your big chunks of text and aim for smaller paragraphs that make it easier for a user to navigate through. Using helpful headers (especially keyword-rich ones) can also help users find the information they want. Finally, creating “listicles” or simply using bullet points and numbers to organize your writing can be very beneficial.
- Content length: the length of your content is another important factor for developing good SEO content. This holds true for all types of content, including the amount of text on your landing pages. Known as pages with “thin content,” an early first step you should do is to review all your pages and identify which ones look a little thin in terms of verbiage. These can be your first points of improvement.
Additionally, for single pieces of content, like a blog, length also matters. Google tends to prefer longer pieces of content as this hints that it can more comprehensively cover the topic at hand. Thus, with blogs, aim for around 1,200 or 1,500 words at a minimum to indicate you’re an expert in the field. For other articles, trying to hit at least 1,000 words of content is a solid goal.
- Authority: at the end of the day, you should know about what you’re writing, correct? No matter your subject matter or topic, it’s expected that you show your authority and knowledge on the topic through your writing. This means having all your stats accurate and writing in a clear way that makes the information understandable. Backlinks play a big role here, too. Make sure that you’re only linking out to other quality sites that can be trusted. Failing to do can hurt your overall SEO rankings and make your content look less verifiable.
Conclusion – Tips to Write SEO Content and Blogs that Google Will Love
At first, the world of SEO can seem daunting. With consistent algorithm updates and changing metrics over what is considered “good” web content and design, it can seem like you’re constantly running an uphill race. But it’s also important to start with the basics for your website. And in the world of SEO, that remains true that content is king.
When developing content like blogs, articles, posts, and other types of SEO content, there are a few things you should keep in mind. Aim for longer form content (at least 1,200 words for a blog) and make good use of organization tactics to improve the overall readability. Keyword-rich headlines, lists, and numbers can all help to effectively organize your writing. Be sure to also do your keyword research early on so you know the exact phrasing used by potential visitors to your site. And last but not least, make sure you only include backlinks to reputable, respected sites. This will work to improve your own credibility and help your site rank better on Google and other search engines.