Business owners know that marketing their products and services is essential for success. And when it comes to marketing, there are a number of strategies that can be employed. One popular strategy is pay-per-click (PPC) advertising. PPC advertising is a type of online advertising where businesses pay a fee each time one of their ads is clicked on by a consumer.
There are many different PPC agencies out there, and if you’re not sure what they do or how they can help your business, then this article is for you. Here we will discuss what white-label PPC agencies are and what services they offer. We will also discuss the benefits of working with a white-label PPC agency and provide some tips for choosing the right agency for your business.
What Is A White Label PPC Agency?
A white label PPC agency is a marketing firm that provides pay-per-click (PPC) management services to businesses on a contract basis. The term “white label” refers to the fact that the agency’s name and branding will not be associated with the client’s campaign. This type of arrangement is beneficial for businesses that do not have the time or resources to manage their own PPC campaigns but want to find ways to promote their business.
White-label PPC agencies typically offer a range of services, including keyword research, ad copywriting, bid management, and campaign tracking. They may also offer other services such as web design and development, social media marketing, and email marketing. In most cases, white-label PPC agencies will work with businesses of all sizes. However, some agencies may specialize in working with small businesses or start-ups.
What Services Do PPC Agencies Provide?
Are you curious about what services white-label PPC agencies provide? Here is a quick overview of some of the most common services:
Typically, one of the first things a white-label PPC agency will do is analyze your existing PPC campaign. As reported by Digital Authority Partners, they will look at your campaign goals, target keywords, ad copy, and landing pages. Based on their analysis, the agency will make recommendations for improving your campaign.
Once the initial analysis is complete, the agency will begin to research keywords. Keyword research is essential because it helps you identify the words and phrases that potential customers are using to search for products or services like yours. The agency will use a variety of tools to find the most relevant and popular keywords for your campaign.
Landing Page Optimization
Landing pages are the pages on your website that potential customers are taken to after they click on one of your ads. It is important to have well-optimized landing pages because they can help convert visitors into leads or customers. A white-label PPC agency will assess your existing landing pages and make recommendations for improving them.
For PPC to work for you, it is crucial to understand your competition. A white label agency will conduct a competitive analysis to assess the strengths and weaknesses of your competitors’ campaigns. This information can be used to inform your own campaign strategy.
Budgets are an essential part of any PPC campaign. The agency will work with you to determine how much you should be spending on your campaign and will help you track your budget so that you don’t overspend. For example, if you have a limited budget, the agency can help you focus your campaign on the most important keywords and objectives.
Writing effective ad copy is crucial for a successful PPC campaign. The agency will work with you to create ads that are relevant to your keywords, and that will appeal to your target audience. A compelling ad increases the likelihood that potential customers will click on your ad and visit your website.
Bid management is the process of setting and adjusting your bid prices for each keyword in your campaign. The agency will use its experience and knowledge to help you set competitive bids that will get your ads seen by potential customers.
PPC Conversion Tracking
Finally, the agency will set up conversion tracking for your campaign. Conversion tracking is a way to measure the success of your campaign by tracking how many people take the desired action (such as making a purchase) after clicking on one of your ads.
What Type Of PPC Platforms Are Available To Advertise With PPC Programs?
Now that we have discussed some of the services that white-label PPC agencies provide, let’s take a look at the different types of PPC platforms that are available. Knowing these differences will help you choose the right advertising platform for your business.
Google ads are one of the most popular PPC platforms. It allows businesses to create text, image, and video ads that appear on Google search results pages and on websites that are part of the Google Display Network. Because Google is the most popular search engine, it is a good option for businesses that want to reach a large audience.
Google Business Profile
Your Google business profile is another way to advertise with Google. When potential customers search for businesses like yours on Google, your business profile will appear in the search results. Your business profile includes your business name, address, phone number, website, and hours of operation. You can also add photos and videos to your business profile.
Social Media Ads
Social media platforms like Facebook, Twitter, and LinkedIn offer PPC advertising options. These platforms allow you to create text, images, and video ads targeted to a specific audience. Social media ads can be a good option for businesses that want to build brand awareness or promote specific products or services.
When it comes to choosing a white-label PPC agency, it is essential to consider the services that they offer and the types of PPC platforms that they are familiar with. By considering these factors, you can be sure to choose an agency that will be a good fit for your business.