Where Might Your Business Be Digitally Exposed?
The digital world has a lot to offer brands like yours, but it’s also a complicated, shifting landscape that you have to understand in order to get the most out of it. What works today might not work tomorrow, and that also means that weaknesses in your digital presence can emerge without much warning.
That might be a cause for panic initially, but it doesn’t have to be. After all, if you can identify and bolster these areas, your business will be in a much stronger position for it and you’ll have gained some crucial insight into the digital world that can be applied again and again.
Issues with Your Website
There are several ways in which a problem with your business website might leave you exposed. On the one hand, it might be that your issues are with security – either through a poor choice of web host or with security issues that come from your own coding or design decisions. Understanding what exactly the problem is can help to lead you towards a solution that works effectively. For example, if you’re using APIs on your website, this can be a great way of improving the user experience. However, it’s paramount that you’re also taking safety into consideration, perhaps with the help of an API security company.
The problem might not be with security at all, though. Instead, it might just be that your website isn’t as effective as you want it to be. If it’s outdated, for example, having served you effectively once but found itself going without an update for years, it might be enough to turn away new customers. It can feel like a waste of money to overhaul something that you might see as working perfectly well – but if it’s not appealing to audiences as much as it needs to, it might be more of a crucial spend than you think.
Poor Social Media Presence
While being present on social media might be something that you feel as though you’ve taken care of, it might not mean much at all if you’re not also active on these platforms. A new audience member arriving at your seemingly neglected social media pages might have much the same impact as if they found an outdated website – it might make them think that you’re not active or worth following, leaving then and there.
A robust social media presence doesn’t just mean regular posts across multiple channels – it also means understanding what these platforms have to offer. You can upload your video content here, even trimming it to fit the short-form format that is popular across many of these. You can also find different communities on social media to try and appeal to, as well as hosting polls or other types of posts that are designed towards drumming up discussion. Linking your website here can also help you to increase traffic to and from it.
Exposure Through Lack of Communication
One of the primary features of social media is, of course, how it enables easy online discussion. Many brands use this as a way of generating spontaneous and informal discussions that allow them to show off their brand personality and tone of voice, strengthening the dynamic between them and their customers. However, if you’re not engaging with this at all, you might be eliminating a chance at nurturing this dynamic. This could be especially true if your audiences find it difficult to get in touch with you at all, across any channels. This is why having a contact page on your website is so important, but it’s just one example of many.
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