What Is Dental Marketing?
If you have been interested in this article, it means that you want to give your dental clinic a good boost. Therefore, we are happy to tell you that you are in the right place since here you will learn more about how to get more visits, visibility, and a good reputation thanks to Dental Marketing.
Dental Marketing: What Is It And What Is It For?
Dental Marketing is defined as how you are going to relate to your current and potential patients. Marketing is influenced not only by the service you offer and the price of your treatments but also by the communications you make with your users, directly or indirectly, which are especially relevant.
Ethical Dental Marketing
Ethical dental marketing has become essential as overly aggressive campaigns, unfortunately, abound in the healthcare sector.
The patient is generally a well-informed user and those patients who have had bad luck are perfectly aware of the inconveniences that have affected their teeth.
Most people consider that health is not a game, so they do not accept that business is being done at all costs with such an important issue.
Permission marketing refers to the relationship a business has with a customer requesting permission before submitting business information.
In permission marketing, long-term relationships are created, thus being a process that requires patience. They are relationships based on respect for the client.
The goal is to get the patient to pay more attention to the messages they receive.
Dental Marketing Testimonials
Videos play a very important role for most people when searching for information on the internet.
The video testimonials of patients have become one of the best tools of dental clinics to awaken confidence in the potential patient.
When someone watches a video testimonial, the mirror neurons are activated, for this reason, the person observing can feel what the person in the dental video testimonial is feeling.
In addition, for a large group of people, it is much easier to retain the information they saw in a video than what they read.
According to a study by Pew Research, the number of people who share videos is increasing.
Within our protocol, we include the appropriate way in which the clinic staff should request a video testimonial from the patients.
How Do You Start To Work In The Marketing Of Your Dental Clinic?
Good question! As in Dentistry, Marketing and Communication also need to start with good analysis and an accurate diagnosis. To do this, the main thing is to examine your clinic and its characteristics, study its strengths and threats, and know in-depth the environment and close competition.
In this phase, ask ourselves some questions, such as:
- What other dental clinics are there in your area? What are they communicating?
- What patient profile comes to your clinic?
- How are you different from the competition? Are you communicating your differential values?
- Are you visible enough on the Internet?
Once this assessment is made, you will be able to know what aspects you need to improve to increase your reputation and get more patients.
You will then begin to propose the most appropriate marketing actions to achieve this and you will schedule them over time, through a daily, weekly, and monthly calendar of activities.
It is necessary to pay attention to each of the communication channels through which you will achieve your objectives, such as:
- Social networks.
- Web page.
- Emailing or WhatsApp.
- Digital Advertising.
- Search engine optimization (SEO).
- Physical advertising.
The execution of these actions must be frequent and of quality, maintaining a personal and honest approach with the patient or user.
It is about showing all the positive things that you can do for the health and oral aesthetics of each person who resides in your area of influence so that they feel a real attraction for coming to your dental office.
Personal Brand Dental Marketing
Dentists have before them an opportunity to stand out from the rest by using personal branding or personal branding in the dental sector where trust is a key factor.
Marketing actions built with an impactful personal brand reach more potential patients
Creating your brand will allow the dentist to build a network of contacts with other professionals that will help him grow.
Steps In A Dental Clinic Marketing Plan
Assess the current situation of the clinic
It may be that when you make the marketing plan, your clinic has already been running for a while or you want to make the plan before starting your activity (that would be ideal).
In any case, the first thing is to do a study of the current situation of the clinic.
Every marketing strategy is done to achieve some objective. Setting concrete, realistic goals and putting them in writing is the first step to achieving them.
Goals can range from doubling monthly sales to 1,000 weekly visits to the website. In any case, they must be tangible and measurable objectives.
Define control and monitoring mechanisms
Finally, it is necessary to establish a control to know if the implemented measures are meeting the objectives set. If not, it will be necessary to change some measures or establish more realistic objectives.